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Win $250 with H&M!
In need of a new fit? We can help with that 😉 Enter now for the chance to win!
Win $250 with H&M!
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Congratulations to Jada! 🎉
Winner of the H&M $1,000 Most Likely to Save the World Scholarship! 🌎
Congratulations to Jada! 🎉
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Pick a lip color 💄
  • Follow my Lead
    Follow my Lead
  • Oh Happy Clay
    Oh Happy Clay
  • To the Nines
    To the Nines
  • Peach Blush
    Peach Blush
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Pick some thank u, next merch
  • Hair clip
    Hair clip
  • Hat
    Hat
  • Socks
    Socks
  • Graphic tee
    Graphic tee
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What's your go-to jewelry color?
  • Gold
    Gold
  • Silver
    Silver
  • Rose Gold
    Rose Gold
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Do we still like fanny packs?
  • Always and forever
  • Nah, they've run their course
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What's the most 🔥 look of summer 2019?
  • Floral Bodysuits
    Floral Bodysuits
  • Linen Shorts
    Linen Shorts
  • Buttoned Dressses
    Buttoned Dressses
  • Patterned Blazers
    Patterned Blazers
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Which of these seasonal must-haves do you need?
  • Smocked Tube
    Smocked Tube
  • Denim Shorts
    Denim Shorts
  • Net Bag
    Net Bag
  • Floral Jumpsuit
    Floral Jumpsuit
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Pick a hair accessory
  • Headbands
    Headbands
  • Scrunchies
    Scrunchies
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Pick some tortoiseshell sunglasses (you have nothing better to do, srsly)
  • These ones
    These ones
  • No, these ones
    No, these ones
  • Wait, these ones
    Wait, these ones
  • JK, these ones
    JK, these ones
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Pick some Hawkins Pool gear 🏊‍♀️
  • Onepiece
    Onepiece
  • Tee
    Tee
  • Swim trunks
    Swim trunks
  • Hat
    Hat
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If you could only wear ONE pattern all summer, which would it be?
  • Summery stripes
    Summery stripes
  • Leopard forever
    Leopard forever
  • Gotta be gingham
    Gotta be gingham
  • Lovely lemons
    Lovely lemons
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Pick a patriotic shirt to wear today 🇺🇸
  • This one
    This one
  • Wait, this one
    Wait, this one
  • No, this one
    No, this one
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Pick some Ari merch ☁
  • break up w/ ur gf
    break up w/ ur gf
  • sweetener
    sweetener
  • god is a woman
    god is a woman
  • thank u, next
    thank u, next
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Last chance to apply for the Most Likely to Change the World scholarship!!!
Hurry up and apply before it closes TODAY!
Last chance to apply for the Most Likely to Change the World scholarship!!!
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Tell us about how you're saving the world and you could win a $1,000 scholarship
Nominate yourself or a friend! Only two days to go!!! 🌲
Tell us about how you're saving the world and you could win a $1,000 scholarship
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Glitter makeup: yes or no?
  • ALWAYS
  • Not for me
  • I'd try it!
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Tell us how you're saving the world and you could win a $1,000 scholarship
If only everyone got free money for being good to the planet 🌎
Tell us how you're saving the world and you could win a $1,000 scholarship
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Most Like to Save the World Superlative
Calling all eco-conscious tree-huggers, enter now.
Most Like to Save the World Superlative
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Do you have your pride outfit yet? 🌈
  • Yep, already went to Pride!
  • Not yet!!!
  • Yassss, I'm so ready
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Three ways to glitter this summer
Glitter is ALWAYS a good idea ✨
Three ways to glitter this summer
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Pick a bathing suit to bring on vacation
  • Zebra
    Zebra
  • White
    White
  • Sparkly
    Sparkly
  • Leopard
    Leopard
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Which mirror are you buying for next year's dorm room?
  • The eye
    The eye
  • Multi
    Multi
  • Round
    Round
  • Starry
    Starry
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Want to join the H&M team?
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How Rachel Nguyen gets her beachy waves
It's no beach day, but it's the next best thing 🌊
How Rachel Nguyen gets her beachy waves
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3 takes on the wrap skirt
Here’s how to style this summer staple for ANY occasion 💃
3 takes on the wrap skirt
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You can only wear ONE color denim all summer. Which is it?
  • Light wash
    Light wash
  • Dark wash
    Dark wash
  • White denim
    White denim
  • Black denim
    Black denim
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An exclusive look inside H&M
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Let the sunshine in!
How to rock 50 shades of YELLOW all summer long 🌞
Let the sunshine in!
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How to do braids on yourself (feat. Ashley Bloomfield)
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Three-in-one highlighter hacks feat. Sian Lilly
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New collab: Stranger Things (feat. Dacre Montgomery 😍)
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Top model Leomie Anderson’s morning beauty routine ✨
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How to do a quick smokey eye feat. top model Leomie Anderson
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Accessorize for the beach and beyond
Meet the accessories you'll come through drippin in all summer 💍
Accessorize for the beach and beyond
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Our top picks from H&M's Sustainable Style collection
We love fashion that saves the planet 🙌🌎
Our top picks from H&M's Sustainable Style collection
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How to get beachy waves with a flatiron
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The perfect pastel palette
A step-by-step guide to this season’s LOVELIEST beauty trend: watercolor pastels
The perfect pastel palette
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The ultimate summer wardrobe
Basically your summer 2019 shopping list
The ultimate summer wardrobe
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