Hi, I'm Madeline!
My role requires me to oversee all business aspects of boohoo Group brands across the Australian and New Zealand markets including boohoo.com, boohooMAN and Nasty Gal.
I manage a team here in Australia looking after everything from the local marketing strategy, budgets, new showroom builds, executing influencer campaigns and of course throwing some epic events to celebrate collaborations with A-List talent such as Em Rat, Tash Oakley and Jordyn Woods. My role at boohoo is perfect for me as I love being kept on my toes and moving at an incredibly fast pace - I never sit still and neither do the brands!
Boohoo is a UK based company that continues to grow its footprint all over the globe. Our reactive nature to market trends and ability to produce on-demand looks (more than 5000+ per week) at accessible price points and in a huge range of sizes to consumers in the blink of an eye, has aided in the tremendous success to date.
Founded by Mahmud Kamani and Carol Kane, boohoo launched in Australia six years ago with a heavy focus on TV advertising; fast forward to 2020 and the marketing strategy has a strong focus on influencer engagement, events, digital and press to ensure we never miss an opportunity to target our core customer group.
We aim to inspire and celebrate women of all ages, sizes and ethnicities and feel that we achieve this globally with our loyal brand following. Boohoo allows me and its customers to be ourselves, dress in a way that makes us feel authentic and celebrate every little moment in life with absolute confidence.’
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