Cookie Policy

April 2018


Cookie Policy

This Cookie Policy explains how UNiDAYS Ltd and its group companies (collectively “UNiDAYS”, "we", "us", and "ours") use cookies and similar technologies (collectively referred to in this Policy as "Cookies") to recognise you when you visit our website at or app (collectively, the "Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

We use cookies to improve the quality of our Site, our marketing and the service that we offer you. Basically, we want to make your experience with us as amazing as we can, and cookies help us do this.

What are cookies?

Cookies are small data files which are placed on your computer when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. These cookies store and sometimes track (depending on what the cookie is seeking to achieve) information about your use of the Site.

Cookies set by the website owner (in our case, UNiDAYS) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Some of the cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are only used where you ask us to remember your login details for when you next return to the Site and will last for a longer duration. We set out in a bit more detail below how these different kinds of cookies work and what we use them for.

Why do we use cookies?

The cookies used by UNiDAYS are explained below. We have explained the cookies in categories rather than individually as, to be honest, it makes a lot more sense this way and we think it is a far more useful way of explaining what we are doing.

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our members to enhance the experience on our Site. Third parties serve cookies through our Site for advertising, analytics and other purposes. This is described in more detail below.

If you have any questions about our use of cookies or other technologies, please email

Types of cookie Who serves these cookies How to refuse
Strictly Necessary: These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as navigating the partner discounts and offers more easily. The essential features of our Site require strictly necessary cookies so that we can remember things about you such as your login details (if you’ve asked us to). This means that even if you navigate away from the Site for a little while, we are able to identify you as being logged in to the Site and to ensure that you are able to access the appropriate features on the Site.We also use these cookies to help us keep your account, data and our services safe and secure. UNiDAYS Because these cookies are strictly necessary to deliver the Site to you, you cannot refuse them.
However, you can block or delete them by changing your browser settings, as described below under the heading "How can I control cookies?".
Performance cookies: These cookies are used to enhance the performance of our Site but are non-essential to its use. However, without these cookies, certain functionality may become unavailable. Performance cookies allow us to collect information about how you use our Site, so that we can continuously improve the quality of our Site and service and thus improve your member journey.
Our performance cookies do not collect any information that could reveal your real-world identity. All information collected is used by us to provide statistics on how our Site is used; monitor which websites our members arrived from (for example, did you see an advertisement that interested you on a social media channel and come to us through that); and help us improve the Site by measuring usage information and any errors which occur during our member’s browsing experiences.

Google Analytics

To refuse these cookies, please follow the instructions below under the heading "Managing your cookie preferences".
Functionality cookies: These cookies are used to enhance the functionality of our Site but are non-essential to its use. However, without these cookies, certain functionality may become unavailable Functionality cookies provide you with improved Site functionality by allowing access to additional services or to enhance your future visits to our Site. We know how important the member journey is, and as such, we are dedicated to giving you the most seamless and relevant experience possible.
Functionality cookies used on our Site are, unsurprisingly, designed to provide you with improved Site functionality whilst you are browsing. For example, remembering your language preferences and your privacy settings and integrating your use of this Site with your social media sites. These cookies may share information with partners to provide services on our Site. The information shared is only to be used to provide the service, product or function and not for any other purpose.

To refuse these cookies, please follow the instructions below under the heading "Managing your cookie preferences".
Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Site are being used or how effective are marketing campaigns are, or to help us customise our Site for you. Google Analytics Remarketing

To refuse these cookies, please follow the instructions below under the heading "Managing your cookie preferences".
Advertising and sharing cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. These cookies may also link to social networks such as Facebook or Snapchat to provide information on your visit so that they can present you with advertisements related to our services which may be of interest to you.
This type of cookie also includes our tracking cookies that we use to track our members’ purchases when they have accessed a discount or offer. This is how we know how much to charge the partner for the role we have played in setting up the relationship. By opting out of our tracking cookies, you will be still able to read our blog and follow our social media sites, but you can’t actually be a member with access to the student discounts and offers.


Microsoft Advertising

Google Ads

Google Analytics Remarketing

To refuse these cookies, please follow the instructions below under the heading "Managing your cookie preferences".
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Site through third party social networking and other websites. These cookies may also be used for advertising purposes too. UNiDAYS


To refuse these cookies, please follow the instructions below under the heading "Managing your cookie preferences".

Do we serve targeted advertising?

Yes. Third parties may serve cookies on your computer or mobile device to serve advertising through our Site. These companies may use information about your visits to this Site and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this Site and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

Managing your cookie preferences

You have the right to decide whether to accept or reject cookies, except for Strictly Necessary cookies which you may not refuse. If you choose to reject cookies, you may still use our Site, though it is important to point out that your access to some functionality and areas of our Site will be restricted.

Most browsers accept cookies automatically, but you can alter the settings of your web browser to accept or erase cookies or prevent automatic acceptance if you prefer. Generally, you have the option to see what cookies you’ve got and delete them individually, block third party cookies or cookies from particular sites, accept all cookies, to be notified when a cookie is issued or reject all cookies. As the means by which you can manage cookies through your web browser controls vary from browser-to-browser, visit the ‘options’ or ‘preferences’ menu on your browser or follow the browser instructions to change your settings.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Site or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of members from one page within our Site to another, to deliver or communicate with cookies, to understand whether you have come to our Site from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How often will we update this Cookie Policy?

We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this Cookie Policy may be updated to reflect any such advances in technology and preference management tools. We may also update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. Our Privacy Policy can provide you with further details about how we use any personal information you give us, although please note that not all information captured by using cookies will identify you.