Lovell is the UK’s leading rugby retailer. Launching thier online store in 1998, they've come a long way since the early e-commerce days. No matter which code of rugby you’re into, Lovell have the most comprehensive range of boots, club and international replica, lifestyle clothing and equipment anywhere on the web. You’ll find elite-level, rugby specific boots and apparel from top brands adidas, Mizuno, Kooga and Gilbert. They are a mecca for all things rugby, and you need not look any further for kitting out your student rugby seasons. Whether you’re bidding for BUCS Super League glory or just sticking to a social league, they've got your back all the way to the try line.