Behind the scenes with Oh My Love!

We know how much you guys love to get the gossip on your favourite brands! We've had a sneaky chat with Oh My Love to celebrate their discount all about what it's like at Oh My Love HQ. Let's see what the girls had to say when I caught up with them about all things office-based, trend-loving and of course Instagram!

Talk us through a typical day in the Oh My Love office!

OML: The Oh My Love office is very fast-paced and fun place to work. Whether you’re in the marketing, design or wholesale and production team, your day is sure to be jam-packed and there is an undeniable buzz in the air. On any given day, we are collectively working on various collections, photo shoots and editorials and launching new marketing plans and designs. We have a lot of meetings with people coming and going - buyers, models, the Topshop team, and model castings are swinging through our doors bringing new energy with them. The design team are one of the busiest and could be working on 3 or more collections simultaneously. We also have pattern cutters in-house creating up to 30 patterns per day. We try to meet up often so we know what everyone is working on and are a close-knit group and like to stay healthy doing yoga classes here at our office! ohmylove-1

What are your favourite trends of the moment?

We are loving 70’s influence and are wearing (and creating) a lot of fringing, boho, amazing floral prints and we are loving a bell sleeve!

Do you take design inspiration from anywhere in particular?

We take inspiration from the girls in the office, our friends and our customers - the coolest girls around the world obvs! We look at catwalks and fashion forecasting for trends but usually pick just one or two things we love and put our own spin on it. This season, our main influence was the 1970’s - a mash up of disco dancing, Studio 54 and glam rock. ohmylove-2

What are your must follow Instagram accounts?

We're always on Instagram! Our fave accounts are: @caradelevingne, @kendalljenner, @thebodycoach, @nadialeelee, @viktorvauthier, @twinsisterldn, @nylonmag, @nicolelevypr

Tell us what makes Oh My Love different?

We’re a British brand with all of the eclectic, edgy fashion influences from London, mixed in with strong French influences from our super-stylish owner and founder Anne Lombard-Natheer. Because we’re a British brand, we are committed to UK manufacturing wherever possible and around 70% of our garments are made right here in the UK, and in this 70%, all of the fabric is knitted and dyed in the UK making these products 100% Made In Britain! We have full control of design and fabric sourcing so we are able to create exclusive, unique garments at a reasonable prices – you can find out more about how our clothes are made here on our blog. ohmylove-3 We had loads of fun catching up with Oh My Love and getting a little insight into how they product their killer collections.

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