Missguided #BabePower perfume launch

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Lights of Soho was the perfect location for Missguided’s perfume launch event last week. Super cute lighting, perfume hanging from the ceiling, surrounded by social media influencers like @zoelondondj and @alishalemayx, MIC stars, Missguided bossman Nitin Passi and DJ Mercedes Benson, playing non-stop old skool and anthems. I was definitely in my element!

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All about that BABE POWER

Missguided have collaborated with industry-leading perfumer Per-Scent to reveal BABE POWER, their first ever fragrance, with an intense mix of alluring notes. And yes, it is as sassy as you would expect.

Babe Power combines a vibrant splash of grapefruit zest and sour cherry sharpened with crisp apple and pepper. At its heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candyfloss and amber crystals combine to leave a provocative and lasting impression. This is sure to leave you feeling effortlessly sexy and summery.

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Packaging goals

Let’s talk about the packaging! Anything with rose-gold packaging is a winner in my eyes, and Missguided have got it spot on. This industry first bottle is as captivating as the scent. The exclusive Babe Power design comes in the form of a luxe, rose-gold chrome can with a ring pull spray button and a ‘press for good vibes’ slogan, the design captures the very essence of the brand we love! Fun, different and bold.

When can you get your hands on it I hear you ask. Good news! You don’t have to wait long. From Wednesday 26th April Babe Power will be available online and in store at Missguided the following week. Don’t forget to use your mega UNiDAYS discount to get your hands on Babe Power and live by the Babe Power commandments!

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